Web content and the rise of online video
There’s been a lot of chatter surrounding online video this year.
According to countless reports, online video advertising is growing faster than all other advertising – at the expense of historically untouchable television advertising budgets.
So, why the sudden shift in focus?
In a world where time is precious, a culture for ‘instant’ information has been born. Video conveys more information per minute than any other media so its rising popularity makes complete sense. But to who?
It’s no big shocker that the YouTube generation prefers to watch video. With Facebook and Twitter added to the mix, you can see why their patience for reading more than 160 characters is pretty low.
What is surprising however is the attitude of senior decision makers towards video.
A study conducted by Forbes found that 60% of business people would watch video before reading text on the same webpage, with 22% preferring video to reading text at all.
Online video is, apparently, the popular choice for everyone.
And why not?
Online video has the ability to engage an audience on a website far more than a text-only site. And, with added features and mechanics, the online video experience offers an interactive, measurable experience that traditional TV simply can’t touch.
The cherry on the cake with video is of course the social and viral aspect. Make a good video and the world becomes your sales force – sharing your brand and your message with everyone they know.
That is why online video is the strategy you simply cannot ignore in 2012.
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