Tracking, Watermarking and Reporting

Video news releases (VNRs) are an essential tool not just for PR agencies but for broadcasters too.  Even though they are promotional in nature, they often contain vital footage that broadcasters simply wouldn’t be able to get or afford.

The trick is about getting the video right (which we can help you with) so that it subtly promotes while being a genuinely interesting news piece – a win-win for all.

It doesn’t stop there either.

These days everyone wants to see a return for their investment in video PR, which, until now, has been very difficult to accurately measure.

Mallard Productions now partner Reuters /Red Robot – the only organization to not only manage distribution of VNRs worldwide through Reuters subscriber channels, but to have also incorporated the technology to watermark, track and report on exact usage of those videos, in real-time, globally.

Want to see the difference it makes to a campaign?  See this case study or read our latest ‘measuring PR’ blog.